Content + Social Strategy
For more work not shown on this page, click this link
Web Copy for TaB (Coca-Cola)
Landing page copy for TaB tribute page on us.coca-cola.com featuring a timeline of TaB through the years.
Click image for full web experience ->
Weekly Agency Newsletter for Internal Stakeholders
To broadcast Community Management department wins at U-Studio (based onsite at Unilever in Englewood Cliffs, NJ), a weekly newsletter featured wins from the team, current social and digital trends, and upcoming department news. It was shared with the larger agency, including offices in global markets.
<- Click image for PDF.
Content Pillars for New Apparel Brand
Channel strategy for emerging mens apparel and lifestyle brand. Pillars laddering back to the brand mission of social responsibility and sustainability, and redefining male positivity in a new era.
Website Audit + Sitemap for OTC Brand
Review of current website presence, compilation of existing links and content, to inform a new sitemap for a fully redesigned website (currently under development).
Channel Strategy for Cannes Lions
At the International Festival of Creativity, FCB Global had a significant presence due to awards, panelists, and hosted events. A channel strategy was created to determine the best placement for festival content.
Content Pillars for Orthodontist Practice
Hyperlocal social and web presence for orthodontist practice on Long Island. Targeting local parents and others seeking orthodontia care in the area, and creating a more cohesive presence on social to improve overall branding efforts, and differentiate offerings.
Social Good Campaign Planning for Whiskey Brand
Overview of current social presence and competitive analysis of liquor and spirits brands that support a greater good. Included recommendations for socio-political content positioning on social media, as well as creative concepts and community management recommendations.
Instagram Art Project for Global Agencies
Inspired by agency branding and featuring creative talent in global markets, one color of the rainbow was assigned to a different agency every week for a total of 17 offices over five months. Each office was responsible for producing final images and videos. Followers increased from 8k to 27k+, and the average number of likes per post increased by 21%.